Trust is a tremendous asset. Trust is the basis of corporate reputation.
Today, however, we can see an erosion of trust all around us. Credibility and fake news are opposite poles in the current debate on democracy, social media, truthfulness and media competence.
In this environment, expectations are rising with regard to corporate transparency and openness – and trust is growing steadily in importance.
Building trust is a classic task of corporate communications. Trust is the precondition to building reputation. And in today´s attention economy, reputation is a key communications objective, and almost always the prerequisite to achieving corporate goals.
Tasch Communications presents companies from new and unaccustomed perspectives, always with an overarching aim: to bring clients’ performance into clear focus, increase trust capital, and build and protect reputation.
